Upon gaining traction, they decided to quit their day jobs to focus on the brand. At that time, Steven was running a successful sneaker customization company which supplied the Fnatic’s League of Legends team with YEEZY 700 adorned with a Raven Fortnite skin.Īt the start of the trio’s partnership, they ran an Instagram account putting to use Chris’ talents by creating CGI videos to promote RTFKT ideas and concepts. In an interview with Highsnobiety, Pagotto recounts needing to find the best guy for the job, and he found Steven Valisev, also nicknamed Z. When the mock up received positive reception on Fnatic’s social channels, it was decided that they needed to make that shoe physically. While handling physical merchandise, he reached out to Chris Le to do a mock-up of a Fortnite (popular battle royale game) skin on a sneaker, as skins on Counter Strike has been booming. The founders met when Benoit Pagotto was working and doing merch for the biggest e-sports team in Europe, Fnatic. We all already live in that future, with our most precious items being NFT’s and the community we are building 🚀 The Vision has always been that in the Future, your digital possessions and life will be way more valuable than your physical one, economically and emotionally. In addition, he was into streetwear and start-ups which was how they all met. Currently acting as the CEO of RTFKT, Z was in the crypto scene investing at the mere age of twelve years old. Lastly, Steven, otherwise known as Z, was all into different sorts of businesses. Benoit previously worked on gaming and luxury fashion while Chris was heavy in VFX and multimedia. The co-founders of RTFKT are made up of the trio namely Benoit Pagotto, Chris Le, and Steven Valisev who all came from different backgrounds. ” Benoit Pagotto Source: RTFKT CLONE X Who is behind RTFKT? “The goal of RTFKT was to create the first native brand bonding crypto and gaming culture, and to redefine what you think of a brand, a product, a community - everything. Originally launched in 2020, the company was founded by three friends with the vision to create the first native brand bounded by crypto and gaming culture.

It came from the gaming terminology that refers to specific magical items can be futuristic or ancient in origin. RTFKT pronounced as artifact is a design company under Nike.

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